Thursday, January 29, 2009

More Lessons

And of course right after my last input I stumbled upon Seth and his edges. He claims that creativity is at the edges of stuff. To start where the last person let off. This is why research takes so long and why it is so important.

Other lessons that stuck in my mind after reading Seth’s blog entire first page were: hope, beauty and mood. Marketers selling hope was my favorite realization of the night and why I decided not to pursue a career in advertising. Not that I am against hope. There are at least two ways of seeing how hope fulfills. Hope buys time as one may sit and hope for better times. All filled with hope one waits. A better way, is using hope as the force that makes one stand up to make the good times actually happen.

New literature, I am hooked

I have come to realize that blogging is really how I wanted to get a better grasp on current affairs and personal opinions. I am particularly fond of NussBaum. The articles on rethinking our values, going back to the basics and seeing the current crisis as an opportunity to redefine and improve, sound like music to my ears. Starting from scratch is something that I am seldom opposed to do.

These views reawake the hopeful optimist in me.

It is just so refreshing to learn about conferences focused on innovation and change. It is exhilarating to think about these conferences as beehives where the smartest professionals get together. Ready to ask the right questions as oppose to just wait for a series of instructions from a manual. I attribute my excitement to the discovery that there are others who have the drive to excel and innovate.

I think I can see the “why” of this assignment.

Innovation cannot be without the existence of a problem. In my opinion, solving problems is all about understanding them from every angle. Getting the insight. How well do we understand a problem? Do we think we understand it or are we just seeing through our own glass? Is it impossible to truly see all the layers of a problem? This last question could be the reason why so many solutions fail.

Monday, January 26, 2009

Welcome to Sue is Blogging! The first step to get into the digital world of design. So far my world of design has been print oriented.

It will all come to life pretty soon and you will be able to see new pictures, entries and videos coming up. Can't wait to learn how to make my own videos!

Feel free to drop a line or two and welcome.