And of course right after my last input I stumbled upon Seth and his edges. He claims that creativity is at the edges of stuff. To start where the last person let off. This is why research takes so long and why it is so important.
Other lessons that stuck in my mind after reading Seth’s blog entire first page were: hope, beauty and mood. Marketers selling hope was my favorite realization of the night and why I decided not to pursue a career in advertising. Not that I am against hope. There are at least two ways of seeing how hope fulfills. Hope buys time as one may sit and hope for better times. All filled with hope one waits. A better way, is using hope as the force that makes one stand up to make the good times actually happen.
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