Just by blogging!
Blogs are dynamic websites that changed the way information was exchanged online and allowed human relationships. One way to use this information could be to make "smart websites", this I just made up. Imagine a website that improves itself just by recording natural human behavior in it. It ends up being an efficient tools and source of information easy to use, as if it was second nature. Maybe your grandmother won't be as terrified to use it.
The articles has more interesting information about Blogging, Web 2.0 and RSS. Read and learn people.
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=3#designpatterns
Ciao pescao'
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