What would it take? Research conducted by IDEO found that neither expensive energy bills nor the threat from global warming are likely to make consumers conserve energy.
Instead, IDEO is focusing on developing "human-centered products and service experiences". The solution will appeal to the consumer in a more emotionally resonant level.
That is IDEO's take. PSFK actually developed a device called Onzo, a sensor, a display and integrated website; that provides immediate feedback allowing the user to take control of their energy usage. The device is also recyclable.
The more your know! click and keep learning
PSFK article:
http://www.psfk.com/2009/04/onzo-dashboard-for-your-home.html
IDEO article:
http://www.ideo.com/work/item/shift-focus/
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